Current statistics show that 75% of people who add one of your products to their cart bounce without completing their purchase!!
This means for every 100 people who add to cart, only 25 of them complete the purchase resulting in 75% of your business is being left on the table. – This is all revenue going to your competitors.
Trying to get people to convert from one single ad is simply impossible, not even Mark Zuck’ himself could do that and he pretty much owns much the entirety of social media (the best traffic sources for E-commerce specifically anyway).
Here’s another cold-hard statistic: There needs to be at least 5-12 different touchpoints before a customer makes a purchasing decision. That means your brand needs to be seen or heard about at least 5-12 times before you can convert a total stranger into a paying customer and avid fan.
This is why gaining the Eye of Horus is so crucial for the survival of your business. Your brand & products need to be seen everywhere on social media as he who can stay in front of their audience, all the time on all the top social media platforms wins, period.